Stop watching
AI happen.
Build with it — in 14 days, for £14. A Claude Code challenge for founders who are done feeling behind.
Mon 11 May · 12 noon.
First live call kicks off the moment the clock hits zero.
You already know AI is the future.
You've already saved fifty posts about it. You've already made ChatGPT sound vaguely like you. You've already had the meeting where someone said "we should do something with AI" and nobody knew what to do next.
Every day there's a new tool. A new update. A new thing that makes your stomach do that little flip — am I falling further behind?
You're not behind. But you are stuck — somewhere between knowing this matters and actually doing something with it.
This is the bridge.
Most people use about 10% of what AI can actually do.
Not because they're not smart. Because nobody's shown them the one tool that does most of it.
For me, that's Claude Code. Not regular Claude. Not ChatGPT. Claude Code. And there's a real difference.
Claude vs Claude Code.
Claude
You ask, it answers in words. You then copy-paste that answer wherever you actually need it. It forgets you between chats.
Claude Code
Lives on your computer. Reads files, writes files, builds tools, ships drafts. Once you brief it, it remembers your business across every conversation.
Same brain. Different body. The first one talks. The second one gets things built.
That's the one we're learning.
Two reasons. Both money.
Replace the SaaS subscriptions you already pay for.
That £30/mo scheduler. The £40/mo form builder. The £25/mo client portal. The £80/mo automation tool. Every one has a Claude Code version you can build, own, and stop renting.
£100–£400 a month, gone. That's profit reappearing in your business.
Add revenue-generating assets to what you already sell.
Once fluent (faster than you think), build small AI tools your clients pay you for. Digital products you sell once and sell again. Custom tools local businesses pay £300–£800 for.
New income streams, plural.
A smart work bestie on call at 2am.
You set it up to do things while you take a day off (a what, I hear you scream?!). As the founder, you finally get to stop being the bottleneck. Simultaneously:
- · Drafting design concepts → while you're on a sales call
- · Building a booking tool → while you're getting your hair done
- · Automating lead capture → while you're in the shower
- · Setting up a client database → while you eat lunch
- · Creating a content calendar → while you record b-roll
- · Sending follow-up emails → while you actually sleep
The work happens around you instead of through you.
Where this catches founders out.
Avoidance
You've been meaning to learn this for months. The longer you wait, the further behind it feels.
No preparation
You dabble. You get half-results. You conclude AI 'isn't for you.' It is — you just need a path.
No plan for the business
Most people use AI to do tasks faster. The actual leverage is using it to build assets.
Do. Not. Worry.
I. Got. YOU.
Mission:Claude.
A 14-day challenge designed to do three things — properly.
Get started in 60 minutes
A simple, secure setup guide that gets you fluent in Claude Code in one focused hour. No prior coding required. Be one of the first to actually learn what's about to be common knowledge.
Build something real & start selling it
Step-by-step on building your first Claude Code asset — landing page, booking form, simple automation, website — and how to add it as a new income stream or tier to your existing audience.
Close sales with Claude
The 'cold-to-sold in 7 steps' framework. Research leads, warm them up, follow up, and convert — without sounding like a marketing bot.
And above all else: clarity.
A familiar enough place with Claude Code to make your next move obvious, and your daily work easier.
You're done feeling behind.
Solo entrepreneurs & freelancers
You're the bottleneck and you know it. You need leverage that doesn't require hiring a team.
Working couples building something extra
Two salaries still feel tight. You want a real second income that fits around full-time work — not get-rich-quick, just real.
Existing coaches & service providers
You want to stop selling 1:1 time forever and start building assets that earn while you sleep.
Two weeks. One brief a day.
Clarity & leverage
Set up Claude Code properly. Identify what to use it for in YOUR business. Walk in with a plan, not panic.
Get it built
Build a real Claude Code asset that's yours to keep. Landing page, website, booking form, simple automations — your choice. Plus get clear on your short-term business goals.
Fill the funnel
Effective social posts in your brand voice. Lead-gen with 2-step content. Follow up with Claude. The cold-to-sold playbook, applied.
Everything you need, nothing you don't.
Two live group calls every week
Q&A focused on sales and marketing — the stuff that actually grows the business.
A private chat group
Get unstuck between calls. You won't be left on read.
Lifetime access to the Aligned AI Skool community
Neurodivergent, ADHD, and LGBTQ+ friendly. No hustle culture. No bro-marketing.
HIGH-VIBE accountability & check-ins
Strategic goal-setting as a group so you stay on track.
Get Clients with Claude Code playbook
Included as part of the programme.
Bonus — free coaching in May
Sign up before doors open and get free coaching inside the community throughout May until the programme starts.
Lucy Murphy.
Founder, Aligned AI
I'm normally known as rather expensive. Because the results I help people achieve are ridiculous.
- · Built and launched a full SaaS product in 38 days. Solo.
- · Reactivated thousands of leads with AI-powered SMS follow-ups.
- · Senior marketing tech roles at a multi-billion dollar company. Twice.
- · 20 years in martech, before "AI" was a marketing term.
This is the first time I've run a 14-day challenge in nearly two years. So I decided to charge £14. (Yes, £14 whole English pounds.)
This will be the only time it sits at this price. When I run it again later this year, it'll be in the £1,000–£2,000 range. The reason it's £14 once is simple: I want as many people in the door for the first cohort as possible. After that, demand sets the price.
"Most founders use Claude like a search bar. By day 14, you'll be using it like a co-founder."
First 100 people only.
Because of the time required to actually help people get the results they deserve, I'm capping this at 100 spots. Spots are already going. I fully expect this to be full before we start on Monday.
Enlist in MISSION:CLAUDE.
14 days. One brief a day. Two group calls a week. A Claude Code asset that's yours to keep. £14 — or $19 if you'd rather pay in dollars.
- · Limited to the first 100 founders
- · FREE coaching in May until the programme starts
- · Secure checkout by Stripe
Doors open Monday 11 May, 12 noon. Don't miss this one.
Lucy x